People are visual creatures, vision, is one of our strongest senses. Pictures tell a story and captures a memory that last generations. Our lives would be dull without pictures. With a picture you can evoke emotions, and show a moment in time that words are unable to adeqately describe. Scrolling through facebook, pictures are what makes us stop scrolling look and read. Some pictures bring us to tears, encite anger, makes us laugh, reminds us of childhood, offends us, awes us with beauty, or just makes us want to barf. For the most part this blog series concentrates on taking better pictures with your camera for personal use, and for the most part that means our kids, family, and pets. What if you want to sell something online? Snap a shot with your phone and list it, right? Wrong! Several quality pictures from different views with the right lighting and composition will create more interest and increase your odds of selling the item than a single quick shot from your phone. Let’s say I was not a photographer, lets say I was a chef, and ran an online blog. As part of my blog I shared receipes. I could just write it out and share it, and you reading it might think it sounds good while scrolling past. However, when I add pictures especially of the process, the receipe becomes more interesting to you, tantalizes your tastebuds, and may make you hungry. The pictures increases my chances of you saving and cooking the receipe, but also there is a higher chance you will share the blog with others. How many receipes show up in your facebook feed? What do they have in comon? Right, they look, not sound yummy. So what do you do? You like it, share it, comment on it etc. This creates a wider audience for the orginal poster giving them a higher ranking fan base on facebook, and increasing thier reach.For a few lucky people it’s so widespread it goes viral. If you are a business and you have a post that goes viral (for a good reason, not bad reason) you are on top of the world literally. Facebook and other social media sites now offer paid advertising, as a result, unless you pay for your posts to get boosted, not many are going to see it, even those that follow you so forget attracting fans/clients that way. Why do I tell you this? Maybe you have a business page or are thinking about starting one, because you are a stay at home mom or have a side job to make extra money by crocheting, sewing, making hairbows, baking cakes etc. The only way you are going to build your local reach to sucessfully attract clients from social media is,(a)to have already had an established base audience that like and share your posts, or (b) you have to pay to boost and advertise. I like free, especially if you are just starting out and you don’t really have money for marketing in your budget. I have tried the paid boosts a couple times, I did the cheapest at $5 a day and let it run a couple days. Really was not impressed only got a few new likes, and no new clients or even inquires. However, in 2 days my business showed up in over 1k peoples news feeds. My next post even though it was not advertised still got seen by over 500 people because my previous post had such a large audience. Slowly but surely the rankings drop after that and your post then only gets seen by a few. That is why so many businesses chant, like our facebook page, follow us, and like and share. It is the only way to keep your rankings up. Why do people like and share your posts? 99.5% is because of the picture(s). Here is a good example, take a look at the recipe below. If I was a chef trying to increase my fanbase reach I could just write it out and post it on facebook and get limited results, or I could add pictures that not only make the reciepe easier to follow but more visually appealing. By doing this you will like my post, share it, and probably save and try the reciepe, and come back to my page looking for more recipes at later dates. This means I was sucessful in marketing on social media. Me as a photographer is no different, the more you like and share my posts, menion me, and check in the better ranked I become, when this happens facebook feels I am worthy and that people are interested in what I offer, so I show up visually in newsfeeds within a 50 mile radius. So make sure to please continue to like and share my posts 🙂 I actually did make the below recipe last night taking pictures of the process to show you guys that cameras normally have a food scene as one of the modes. Try food mode next time you have a dinner and want to make others mouth watering jealous. This turned out delicious so I thought I would pass the actual recipe along to you as well. You can also make this and serve over rice, in fact you will have enough left over for another loaf of bread or to eat over rice.
Cajun Trench Pizza
1/2 link of sausage cut into small chunks 1 loaf french bread
1lb crawfish tails 1 can cream of mushroom
1lb shrimp 1 package onion soup mix
1 bell pepper diced 1 diced tomatoe
1 small white onion diced 1/4 c milk
4 diced green onions a pinch of salt, pepper, basil, oregano
4 celery stalks diced 1 c shredded monterey jack or mozzarella
1 1/2 sticks of butter 3 cloves of garlic diced
1/2 c mayo 1 tsp liquid shrimp boil
Dice up basic cajun vegetable base, I kept some of the chopped tomatoes back to sprinkle over the top after cooking.
In a large pot add the stick of butter and your diced garlic, tomatoes, celery, bell pepper, and onions and saute
In a skillet melt 1/2 stick of butter and the diced up sausage to cook, once cooked add the crawfish tails and shrimp with 1tsp of shrimp boil for flavor heating them together
Combine meat mixture to vegetables in the pot and continue to saute
Add in the can of mushroom soup, onion soup packet, spices, mayo, and milk continue cooking on low heat. For a spicy taste add a couple dashes of tabasco, and red pepper flakes.
Scoop out bread loaves to form a trench, then fill with mixture, adding cheese on top
Bake on 350 until bread is warm and cheese starts to melt, I then turned it up to broil to crisp the top a little. Remove from oven and top with remainder of diced tomatoes. Enjoy